In my work with National 4-H Council, I have been fortunate to connect with youth and adult ambassadors in the development of national, regional and local social properties. This has afforded me the opportunity to present discussions and presentations on social media use at MCON: The Millennial Impact, Association of Communication Excellence, National Association of Extension 4-H Agents and National 4-H Conference, as well as regional and web-based training opportunities.
These interactive and instructive 45-minute tutorials were built to help 4-H leaders develop social media platforms that are engaging, interactive, safe and effective for youth and volunteers. Built for those who are new to social media, this series sough to help users learn how to generate content, build community, and increase participation.
Choosing Your Channels
Start off your social media ventures by discovering how a quick survey of your audience can help you understand their interest and investment in social media.
Building Your Social Media Channels
Get to the nuts and bolts of creating your own social media channels with this step-by-step process of preparing your own Facebook and Twitter pages.
Learn how to build an editorial calendar, schedule your updates in advance using tools like Hootsuite, and how to use eXtension to collect general content for your social media outlets.
Online Safety Best Practices
The best way to build a 4-H network is to create a secure online community for both adults and youth.
Measuring your Impact
Make sure your efforts are generating the maximum impact. Discover a series of free metric systems including Facebook Insights, Hootsuite and more.