Social Networks for Girl Scout Council of the Nation’s Capital

As the historic Girl Scouts brand was re-energized to match a generation of tech savvy girls, I worked to develop the organization’s digital and social presence for the Nation’s Capital region. With a constant eye on youth safety, we sought to build a positive space for girls and adults to interact safely on the web.

Projects that sought to move traditional print content online included our first online-only Annual Report, the initial transition of a monthly print newsletter to email and web, and a social media presence on Facebook, Twitter, and a new blog. In this role I contributed to strategic planning for communication, in addition to creating original content, ghostwriting and monitoring engagement.

facebook  twitter  wordpress

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