Social Networks for National 4-H





As the chief social strategist for the national 4-H brand, I led collaboration and strategy for leveraging new media platforms that best complimented national messaging. By transforming and streamlining the social presence, our channels met or surpassed all national non-profit benchmark metrics of engagement and growth during my time with National 4-H Council. Through our efforts of establishing a unified voice, including the initiation of individual C-Suite leadership accounts, and our channels met or surpassed all national non-profit benchmark metrics of engagement and growth, including 270% increase in Facebook fans (80k to 300k+) and 120% increase in Twitter followers (400 to 7,000+).

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